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Monmouth College unveils new athletic logo

Release Date: October 17, 2003

New Fighting Scots LogoMONMOUTH, Ill. — In a few days, Monmouth College will be opening its new $22 million Huff Athletic Center and, in a related event, the college has also unveiled a new athletic logo.

Adopted in August, the logo features the word “Scots” in large red type, with the word “Fighting” in smaller white type on a black background.

“There was a concerted college effort because of the previous great degree of variation in things like stationery and uniforms,” said athletic director Dr. Terry Glasgow. “We wanted to come up with something that was dignified, that was associated with Monmouth College and that the students, players and coaches could have pride in.”

Glasgow added that there was an urgency this summer, as a new logo had to be submitted to architects for the new gymnasium floor at the Huff Athletic Center. The college hired Converse Marketing, an award-winning design firm in Peoria, to prepare a proposal. The new logo had to be flexible enough to be reproducible on all uniforms, signs, programs, scoreboards, T-shirts and letterhead and on the Web. A style manual also had to be developed.

The firm examined all of Monmouth’s previous logos, interviewed coaches and talked to the vice presidents. It prepared three different initial designs. These were reviewed by various departments and individuals, and one of the designs was selected and reworked several times.

Additional components adopted include a stylized capital M that can be used on helmets, caps, etc., and a stylized version of “Monmouth College” in the Rockwell typeface. The new graphics will be trademarked by the college and will be used on all official athletic-related items.

Released by the Monmouth College
Office of Sports Information
Dan Nolan 309-457-2322

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